02 - Million Dollar Message

Condense All Of Your Marketing, Products And Services Into One Powerful Sentence That Can 10X Your Business.

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WE HAVE HELPED OVER 6,000 CUSTOMERS TURN INTO CONFIDENT MARKETING NINJAS!

Check out these reviews from some of the thousands of motivated entrepreneurs and business owners our programs have helped get clear, get launched and get growing: https://fletchermethod.com/reviews


One of the most important factors in the success of any online business or campaign is the message.

What is that one problem you solve? And how do you articulate what you do?

It's not just about a message you're going to put on your landing page or on one of your funnels. This informs, every single thing you do to market or communicate or advertise your business.

Every landing page... every sales script... every headline... every advertisement... and everything in between.

We came up with a formula and it's kind of nerdy, and it looks like this.

The Million Dollar Message is the single Avatar who you serve, times the Currency metric and timeline, minus pain.

What does that mean?

It means we are going to help you go through something called the Currency Calculator, and you're going to list out all the problems you can solve for your audience. All of the currencies are measurable units of value… you can increase them, or decrease them.

For example, if you're a personal trainer, you can increase folks health, their strength, their energy… you could decrease their body fat, their anxiety, their medical bills, but we have to pick one and use the Million Dollar Message to communicate what you do.

Instead of struggling, you need to use a formula. When I started out, I bought every single book on advertising copywriting... from Joe Sugarman, to scientific advertising... to David Ogilvy.

And that stuff really matters. It made me a pretty good copywriter.

But I realized, if you look at all the successful campaigns on the planet, they all have a really clear measurable message that's formulated a certain way.

I put that into this course and framework, you're going to go through step by step, you're going to fill it out, and you're going to craft the Million Dollar Message for your business that will make all of your marketing exponentially more successful.


BONUS: NOT JUST TRAINING... DONE FOR YOU TEMPLATES INCLUDED!

At the core of The Fletcher Method lies an ever-growing repository of done-for-you templates and one page "cheat sheets" that cut out 95% of the time and frustration related to virtually every aspect of online marketing.
Watch, click and repeat.


Your Instructor


Aaron Fletcher
Aaron Fletcher

After spending nearly 15 years working with large (high traffic) Silicon Valley brands like Nolo, Caring, helping of small business owners with their online marketing and advertising, I started my current company: Fletcher Method, Inc.

The mission at Fletcher Method is simple: to help business owners and online entrepreneurs like you rapidly get more customers, qualified leads and traffic online using proven and simple to implement strategies.


"So The Fletcher method actually helped us create our own signature solution, and in turn, was able to increase our revenues quite a bit.

Specifically, we were charging maybe 500, to maybe 1200 bucks for a strategy session. Now we consistently charge $5,000 for a three hour strategy session.

That's a pretty big deal. We're just adding more value, it's more visual, the best thing I like about the Fletcher method, I think that the way that it's structured into sections and courses.

So as you move through things, you may absorb the information a lot easier than someone else. But in other areas you might get stuck, and what you can do is you can pause or you can revisit that actual course for that area at another time.

Really think about it, you can leave it for a little while, come back and revisit it once you have more content in that phase and your signature solution. And that's great, because it's always there as a support mechanism, along with the community, which is always very receptive.

As long as you are there for constructive criticism and you listen. The Fletcher Method can always help any area of your business."

- Pasqual Nocito

"I would absolutely recommend the Fletcher method for any body in business. Not only is it clear precise and it's very easy to follow you can relate to it very easily. And it is a step by step process that is very easy to learn and apply to your business."

- Michael Sugg

"Before the fletcher method I was overworked doing all the work myself, because I was so accustomed to it.

But now that I have a system that is transforming my clients... I'm able to hire, scale, step back and just look at the business grow.

Aaron has changed my life, Thank you!"

- Liz Pineda

"Aaron helped me refocus and retargeting the actual market that I was trying to reach outside my professional consulting role. Then he provided simple straightforward tools and systems that I could not comprehend.

Thank you for helping me. If there's anybody out there that really needs more help, and wants to have it, so it's straightforward, simple, not too complex, and you're not going into overload with information.

I urge you to look at the Fletcher Method. You won't be disappointed."

- Brian Hill

"I want to tell you why I'm so happy that I found the Fletcher method. I spent a good two years trying to learn about digital marketing and content marketing.

I was really just floundering in a sea of information, I learned a lot of great ideas, but I didn't know how to put them in the right order, I didn't really know how to execute on them. And that's what attracted me so much to the Fletcher method.

It provided a clear step by step process that I did not have before. Having this simple step by step process that cut out all the other noise and told me exactly what I needed to do.

I've made dramatic improvements in my business. Thank You Aaron!"

- Chad McAllister

 

Frequently Asked Questions


Who is this Course For?
The Million Dollar Message covers the exact steps anyone looking to condense all of your marketing, products and services into one powerful sentence that can 10X your business.
Is this course for beginners?
Absolutely. The Fletcher method has helped over 6000 startup and existing businesses launch successful online marketing campaigns. And these are the things you have to get right. So you'll be saving a lot of time by getting the right strategy in place the first time.
Is this course up to date?
Yes! The Fletcher method, strategies and frameworks reflect proven strategies that have lasted decades. We always make sure that our content and techniques reflect cutting edge marketing strategies.
Does this course include templates and frameworks?
Absolutely. One of the most powerful things that makes the Fletcher method unique is that it's not just about information, it's about implementation. So every course that we publish has a very specific framework or template that you fill out so you can actually implement the strategy right away, without all the confusion overwhelm that are caused by my other courses.
Will this work for my business?
These are the core elements of every successful business or funnel. We have helped thousands of local businesses, coaches, agencies, consultants, software businesses, and virtually every business model on the planet because of the strategies. You will learn that The Fletcher Method applies to every type of business and successful marketing campaign on the planet.
How is this different from other programs I have tried?
The Fletcher Method program is unique because it is the complete strategy that every business owner can use to launch a successful program all in one place, from your target market, to your message and your product all the way through your funnel and even advertising and social media. It's every single step, broken down in the right order, instead of just separate pieces of the puzzle.
How long do I have access to this course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Is there a money back guarantee?
Of course! All of our content comes with our ironclad, 7-day "no questions asked" guarantee.!

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